There's something i always find a bit queasy about this ad, every time I go past any of the Wall Street English offices or see it staring me in the face in the Metro. Maybe it's the blatant use of a sexual stimulus to attract my attention. Umm, it works, unfortunately. But then, why wouldn't it?

I was reading a book the other day which was saying that the myth that surrounds the consumption of the highly addictive and toxic poison alcohol is the biggest confidence trick ever pulled on mankind, with the funniest part being that we're playing the trick on ourselves.